Which is not to say we will enjoy doing it. Most big shopping sites are ugly, poorly designed and completely clueless when it comes to showing you clothes you might actually like. Google, the bastion of search, is hoping to change all that. The site is organized into a series of "boutiques," which aggregate clothing from more than designers and online stores.
The online pages are curated by bloggers, fashion people, actresses or their stylists , designers and, to a degree, you. The visual-search technology behind the online fashion aggregators teach the computer how to "look" for clothes in your style, setting Boutiques. While the boutiques are interesting, it's the potential of the visual-search technology to make online shopping an intuitive experience that stands out.
The idea is that the machine will know what you want before you do. This is particularly exciting to those of us masochistic enough to insist on having specific items in mind when we look for clothes. Keyword searches work well when shopping for a new camera. But using them to look for a new pair of jeans will often yield results that are incomplete or just plain wrong.
Ladies, how many times have you searched for kitten heels and gotten kittens instead? Theoretically, with visual search, the computer can recognize not just that a dress is short and blue, but also that it has a sailor collar and cap sleeves.
The people who make these classifications at Google are a team of fashion bloggers, journalists, buyers and design-school graduates. These are the folks creating the site and fine-tuning the algorithm.
The people who curate the boutiques are celebrities, celebrity bloggers and designers. They pick the clothes and develop the style parameters for each of the six genres featured on the site: Romantic, Classic, Street, Edgy, Bohemian and Casual Chic. To decide which style category you fall into, Google invites you to take a style quiz before shopping. The site has a list of celebrities like Mary Kate and Ashley Olsen, style bloggers, trends and style genres to choose from. You can also build your own boutique and get a fan following.
Let's shop Now here's some news. Why doesn't boutiques. Freelance writer and stylist Nidhi Jacob from Mumbai feels that there are very few fashion e-commerce sites in India where a large number of women shop online.
This definitely means that we are ready and perhaps to a certain extent we are starved of high fashion. Search on Boutiques. You can search for a particular item and filter by color, silhouette, pattern, size, style, merchant, and more. Next to your search results which will be in a view all mode by default , Boutiques. So if I searched for a turquoise dress, Boutiques will show me user contributed looks including a turquoise dress from Weardrobe as well as professionally styled looks matching my search from Couturious.
And the site will also surface outside styling options from Polyvore which Google does not own. Shah compares the element of Boutiques on the site to Pandora, where you can create your own stations and receive personalized music recommendations based on your preferences and actions.
Pascal-Emmanuel Gobry. Sign up for notifications from Insider! Stay up to date with what you want to know. Loading Something is loading. Email address.
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