Have you ever thought about creating a Facebook account? Maybe you haven't decided to join this social network yet, but you're curious. Or maybe you already use it regularly but want to know how you can further customize your account, better configure your privacy settings, or create a fan page. Facebook is a network that offers a lot of options to its users. And that's it! The application will automatically log in. You can tell it to remember your password so that you can log in by touching the application, without having to write down your details each time.
If you have followed the steps above, you have already managed to create your own Facebook account. Let's see how to use this social network and take advantage of the different options it offers. Your Facebook account is like an online letter of introduction, which serves as a way for other users to find you. That's why, after creating your account, the next thing you need to do is to personalize it. The crux of a social network is to see what other people publish and to share your own content.
To do this, you have different options. Adding friends is a fundamental step. Unlike other networks where you follow strangers, on Facebook it is typical to add only people you know to your contacts.
To do this, follow these steps:. You can also find friends by uploading your contacts from your cell phone or by using the People You Might Know feature, where they will show you suggestions of people you might know. Another option to view and share posts is to join a group. On Facebook there are groups related to many different topics with three different levels of privacy:.
Finally, you can also view public content through fan pages. You can see the publications on a page by entering it directly or by clicking on Like or Follow to have them appear in your news section.
To publish to a group , you will have to select the group in and, once inside, click Write Something. As with the information you publish on your wall, you have different options such as text, photos or videos, surveys, add files, etc. Another option to share content in public is on Facebook fan pages. In the last section of this guide we explain how to create yours. Privacy is one of the issues that most concerns Facebook users, so it's critical to set it up right from the start.
To view and change your privacy options on Facebook, click the arrow in the upper right corner and from there, click Settings. Then, select Privacy from the left sidebar menu. Once there, spend some time exploring your options and choosing the ones that suit you best. In particular, take a look at. Facebook Pages are used to promote companies and brands, but you can also use them to get in touch with other fans of an artist, promote your website or blog, or create a community around a topic that interests you.
To create your own Facebook business page, follow these steps. With this, you can learn how to create a business page after you create a Facebook account for yourself. You've got it! Your page is ready to be shown to the world. To get more followers and create a community, remember that it is important to publish content frequently: links, photos, videos It is also very important to respond to comments and messages from your followers.
Social Account Manager at Cyberclick. Le apasiona el marketing, las redes sociales, leer y escribir. Passionate about marketing, social media, reading and writing. About Join us Funnel Advertising What is it? Home Blog. If the system indicates that your password is not secure enough, try adding more characters or combining upper and lower case letters.
Pages will receive a notification when you like them and may check out your Page or even give you a like in return. Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads.
Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Your Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. To access your settings, just click Settings at the bottom of the Manage Page menu. Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows. For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.
The more information you have about your audience, the more content you can create to satisfy their needs. Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu. For more details, check out our post on how to use Facebook Page Insights. Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking.
They also help direct new potential followers to your page. Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate. Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level. Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite.
From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure and improve! Get Started. Schedule, engage, analyze, perform. In , the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.
This Facebook statistics list has all the data you need to craft strategy, reports, presentations, and more, including top demographics. Potential customers are already looking for businesses like yours on Facebook.
A smart Facebook marketing strategy is the only way to connect with them. We could have SWORN you were someone who wanted to blow your competition out of the water on social media.
Our bad. Skip to content Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Table of Contents. What is a Facebook Business Page? How to create a Facebook Page for business. How to optimize your Facebook Business Page.
Get the free guide right now! Try it for Free. Again, testing post length is the best way to gauge what your audience likes. The optimal length of your Facebook Timeline posts will vary from company to company. For some, longer, informative Facebook posts perform better. For others, like BuzzFeed, short ones work perfectly. While it's important to experiment and see what your audience responds to best, here's what we will say: There is some solid evidence that shorter posts generate the highest engagement — in fact, a HubSpot research experiment found that posts with about 40 characters in length received more engagement than longer posts.
Pixelated, cluttered, or difficult-to-read visuals will not only frustrate users, but they'll also give you a bad reputation. Not only does Facebook have specific image dimensions for profile photos and cover photos, although those are important, too , it also has ideal image dimensions for images you post on your timeline, the ones you use in sponsored posts, sidebar ads, and so on.
To help you keep everything straight, bookmark this handy cheat sheet. When you link to a web page in a Facebook post, the platform tracks dwell time on the page to see how much time people spend looking at it.
The lesson? Don't post click-bait headlines that don't deliver on your promises. If you're looking to meet the needs of your audience on Facebook, consider posting links to clear, informative blog articles. When the headline sets the right expectation for what a user can expect from the content, it's easier for them to see the value in what you're offering and remain on the page to read the article.
When it doesn't, they bounce off the page and Facebook takes note. A Sprout Social study found that the best times and days to post on Facebook vary by industry. However, the common theme across industries using Facebook to generate engagement is that activity on the platform hits a peak on Wednesdays and the best time to post is early afternoon.
What about weekends? Sprout Social also noted that Sundays are, across the board, the worst days to publish content to Facebook. In summary, stick with publishing posts during the middle of the week, right before engagement and activity wane heading into the weekend.
Yes, you should post regularly to keep your audience engaged, show them you're present and listening, and answer their questions and concerns. However, what you don't want to do is overwhelm them with tons and tons of posts. We even ran a few experiments to figure out how often businesses should post on Facebook. Our research included posting frequency benchmarks by industry and company size based on Facebook data from thousands of our customers.
What we found was this: Companies that are selective about what they publish — i. As a result of the recent decline in organic reach on Facebook , many companies are turning to Facebook advertising to capture the attention of a more qualified audience.
With Facebook advertising , you can target people who've visited your website, used your app, or signed up for an email list. You can also target similar or "Lookalike" audiences or set up campaigns aimed at getting likes on your page.
But you can't just throw money at Facebook advertising and expect everything to work. It'll only work if you're smart about it — which means experimenting and tweaking your advertising plan to see what works. Where should you start? We created this step-by-step guide to digital advertising to help marketers learn how to create successful Facebook ads. And if you want to check out examples of real Facebook ads that have worked really well for brands, check out this blog post.
The Facebook News Feed looks basically the same whether you're logged in to your personal account or your company's account, making it all too easy for Page administrators to forget which one they're posting from. You wouldn't want to respond to commenters from your personal account when you meant to respond from your business account or vice versa.
However, the truth is sometimes accidents happen. In fact, one of my colleagues accidentally posted a picture of her baby bump from HubSpot's Twitter account. While it was a harmless mistake, she wrote up a blog article to provide businesses with the advice they need to overcome a social media slip-up. Facebook is one of the longest-standing social media platforms that businesses rely on to reach their audiences. And it makes sense — more than a third of the people on earth use Facebook.
With such a large audience watching for the latest and greatest social content to connect with, you must be certain that you put your best foot forward when publishing posts. Editor's note: This post was originally published in June and has been updated for comprehensiveness. Originally published Mar 30, AM, updated March 31 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software.
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